Why The Tesla Cybertruck Failed To Maintain Its Hype

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Tesla CEO, Elon Musk has been talking about an EV pickup truck since 2012. When the Cybertruck was unveiled in November 2019, many had mixed feelings about its design. Still, Musk said in an earnings call that more than 1 million people had ordered the truck. But sales have been underwhelming as many of the promises about its specs haven't come to fruition. CNBC's Robert Ferris dove into to see why the Cybertruck hasn't lived up to its initial hype. Chapters: 00:00 Introduction 1:21 The Hype 3:13 Sales fall short 4:08 Why the truck is not selling 8:03 EV trucks are struggling 10:21 Aftermath and future Produced by: Robert Ferris Edited by: Darren Geeter Animation: Jason Reginato, Emily Park Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images, Tesla » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to stand out, grow your network, and get more job opportunities? Sign up for Smarter by CNBC Make It's new online course, How to Build a Standout Personal Brand: Online, In Person, and At Work. Sign up today with coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $67 (plus tax). Offer valid through September 2, 2025: https://cnb.cx/4nUBgbA Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why The Tesla Cybertruck Failed To Maintain Its Hype